THE TEAM

PUBLIC-PRIVATE PARTNERSHIP

UC San Diego Design Lab: Public research university contributing academic expertise, research methodologies, and educational frameworks; funding and operational partner.

CETYS University: Leading private university in Baja California, Mexico providing cross-border perspective, local expertise, and educational innovation.

The Design Academy: Global innovation design consultancy offering industry connections, professional methodologies, training and practical applications.

Project Funded by:

UC San Diego Design Lab: Seed funding and operational support 2023-2025.

WDC2024 & City of San Diego: Grant funding for The Design Academy and impact project partner in 2024.

Baja California Ministry of Economy: Grant funding for Robinson Design in 2024.

Academic Leadership: Design professors from UC San Diego and CETYS University brought research expertise and educational frameworks to our transborder initiative.

Design Practitioners: Seasoned and emerging designers from the region contributed practical methodologies and industry experience in design strategy, research, visual design, marketing, programming, project management, training and industry connections across cultural contexts.

Global Community & Industry Connectors: Experts across civic, education, business, design professionals sectors and communities ensured engagement with key stakeholders and underrepresented communities in our cross-border mega region.

Bilingual Researchers: Professors, higher education students and design practitioners conducted cross-border interviews, presentations and synthesized findings in both English and Spanish throughout the project timeline.

AI Technology: Partnered with Value Architect, a Gen AI enabled qualitative insights modeling pipeline for researchers to increase speed, scale, and effectiveness in qualitative research reporting outcomes.

Funding and Support: World Design Capital served as a marketing, network, convening and event partner. Provided some funding through the City of San Diego, CA.